Rich the Kid, real name being Dimitri Roger is an American rapper and songwriter. Creed was involved with finding a way to increase engagement and interest from the urban music community. They wanted to focus specifically on his new song ‘Go Up’ to drive this engagement and encourage the community to interact with the song.
What was the plan?
After listening to ”Go Up” we deemed the song to fit perfectly for an Instagram distribution campaign, specifically a sports campaign, distributed across our sports network. The song's vibe was very much aligned with the jumpy energetic vibe that we felt the world and culture of sport has.